EST. 2013

Our Story

The Fly Academy started as a competitive basketball program in Portland, Oregon in 2013. Over the years our program has earned a strong reputation as a top-tier program, helping over 60+ players advance to play in college, using basketball to pursue higher education. See our Alumni list here.

More Than Athletes

As former athletes, our Fly Directors and Coaches understand the importance of having success on the court. However, we believe that winning on the court can’t be the only measurable. In order to provide a richer, more impactful experience for our players, The Fly Academy focuses on teaching the game the right way, operating with integrity in everything we do, and building a culture that values “WE” over “ME”.

 

Our Team

Our Focus

M

MISSION

Create a CHALLENGING & POSITIVE learning environment, using basketball to inspire a culture of CONFIDENCE, INTEGRITY, and CONSISTENCY among our players and communities.

V

VISION

Be the absolute GOLD STANDARD in youth sports.

P

PROMISE

Use basketball to inspire excellence.

TO KEEP OUR PROMISE WE MUST:

  • Embody WE over ME mentality

  • Unleash the potential within

  • Pursue a passion for winning everyday

  • Demand 100% effort...always

  • Build confidence thru attainable roles & goals

  • Project relentless positive energy

CORE VALUES

INTEGRITY

Continuously operate with the highest levels of respect, trust, and accountability.

PASSION

Relentlessly driven to share our love for the game of basketball with others.

COMMITMENT

Uncompromising level of service to the people, the program, and the process.

CULTURE

Demand a competitive but not combative environment based on mutual trust and respect.

GROWTH

Unwavering pursuit of development excellence both on and off the basketball court.

COMMUNICATION

Consistently sharing clear and concise information, while actively listening.

Our Advantage

Finding a competitive basketball program that prioritizes player development before winning is difficult. Even with Fly Academy’s laser-focus on player development, we understand the competitive nature to win is strong. It should be! We want our coaches and players to compete with purpose and have a passion for winning every day. However, we also understand that all wins are not created equal. Wins should come as a result of playing the game the right way, and not at the expense of it.

Sadly, the current culture in youth basketball often values short-term wins over long-term development. Too many coaches become so fixated on winning, it becomes the ONLY measure of success. Unfortunately, that approach creates a crazed ‘win-at-all-costs’ environment where parents scream hysterically at officials, coaches deploy harmful short-sighted tactics to win games, and players aren’t required to display the discipline and composure that is required in high school or college. And then we wonder why 70% of kids stop playing organized sports by the age of 13.

As an organization, Fly Academy has 10 years of experience preparing players for the next level. We understand a player's youth basketball experience is important because it is the foundation for what's to come. The more solid the foundation, the further they will be able to excel later in their playing careers, and later in life. From our experience, we've developed an approach that maximizes a player's potential thru intense training (physical and mental) and elite competition to prepare them for success at the next level.

Over the course of a season, Fly players will:

1. Learn offensive & defensive concepts that translate to higher levels of basketball.

2. Be challenged to develop their basketball instincts and not play as ‘robots’.

3. Be held accountable by coaches who are focused on the big picture.

4. Develop a culture of success on and off the court