THE FLY FOUNDATION
501(c)3 Non-Profit Organization
Fly Foundation is our 501(c)3 Non-Profit organization dedicated to helping underserved youth thrive-on and off the court.
To unlock the potential of our youth by harnessing the power of sport to foster life skills, academic success, and community connection.
OUR MISSION
OUR BOARD
Josiah Lake
President,
Owner - The Practice Facility
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Josiah played basketball at Oregon State University, graduating with a multiple business degrees in 2001. While at Oregon State, Josiah began developing his passion for teaching basketball to kids thru team basketball camps. Following graduation, Josiah spent 11 years working for Brand Jordan, where he served as Global Director of Jordan Footwear. While working at Brand Jordan, Josiah still found time to pursue his passion of training players in his spare time.
In 2013, Josiah was able to focus on his passion full-time to open The Practice Facility in Portland, OR. Combining his basketball and business experience, the goal of creating a unique place for players of all ages to pursue their passion was born. In 2017, Josiah was able to expand TPF to China, creating a second location in partnership with Elite Basketball, to bring our elite level training and passion for the game to players overseas.n text goes here
Lucretia ‘Fancy’ Lake
Executive Director,
Owner - Trybe Fitness
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Lucretia “Fancy” Lake is the owner of TRYBE Fitness and Executive Director of The Fly Foundation, where she’s dedicated to helping others heal, grow, and thrive through movement and mindset.
A former track athlete at the University of Oregon with a degree in Sports Psychology, Lucretia brings deep compassion and lived experience to her work. As a certified personal trainer, she meets people where they are, guiding them toward strength, confidence, and self-love—one step at a time.
Lucretia brings detailed management and leadership experience to the role. Dedicated to better preparing our youth to maximize their education, Lucretia brings a unique passion for mentoring and guiding youth into finding their strengths and interests.
Louis Taylor
Board Chair,
Owner - Taylor Wealth Management
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coming soon…
Mitchell Schafer
Treasurer,
Product Line Manager - Nike
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coming soon…
Sean Overton
Secretary,
GM - The Practice Facility
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coming soon…
Mark Radich
Board Member,
Owner - JR Merit Construction
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coming soon…
Jamaal Lucas
Board Member,
Sports Marketing Director - Nike
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coming soon…
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coming soon…
Board Member,
Owner - State Farm Agency
Michael Holton
The Fly Foundation programs are centered on using basketball to engage players and equip them to be great student-athletes on the court, in their schools, and in their communities.
Basketball is our vehicle to build a genuine connection with student-athletes. That strong connection is then leveraged to teach key life-skills to help student-athletes find success on and off the court.
Along with championing success on and off the court, we also focus on partnering with former athletes who are now in career fields that keep them connected to sport. This gives our student-athletes exposure to exciting career paths that they may have be unaware of.
We currently have two core programs that help drive our mission for The Fly Foundation, Fly U and Beyond The Game Academy.
OUR PROGRAMS
Fly U is a year-round before school program designed to help students improve their basketball skills, health & fitness, school attendance and school engagement.
Beyond The Game Academy is our program for student-athletes designed to introduce basketball skills, life-skills, and wellness habits to help players succeed on and off the court.
FLY U
FLY U is a before-school basketball-based program that engages students from under-resourced communities through structured physical activity, mentorship, and career exploration. FLY U starts students' days with teamwork, goal setting, and inspiration.
Click on the videos for an overview of our Fly U program at Oliver Middle School in Portland, OR.
FLY U PILLARS
EMPOWERMENT
Fly U helps students develop their basketball skills and improve their athleticism. There is a laser focus on consistent training and living a healthy “athlete” lifestyle.
Fly U creates a before-school program that kids want to come to. When students come to school early for our program, they stay at school and their attendant and engagement in school increases.
ATTENDANCE
EDUCATION
Fly U consistently connects sports with education…making sure there is always a strong connection between the Student and the Athlete. One effective way we do this is thru our Fly U Progress Reports.
EXPOSURE
A key component of Fly U is inviting in former athletes who are now business professionals, working in a career in the sporting industry. Success leaves clues, so we help them discover those clues.
FLY U GOALS
Based on the successful results of our Fly U program in the first two years, we are confident in our ability to achieve the following goals:
Serve 50+ students over 53 sessions during the school year
Increase school attendance by 90%
Engage 100% of participants in career field trips and guest speaker events
Provide access to healthy snacks, leadership activities, and positive mentors
To learn more about our Fly U program, or if you are interested in Fly U supporting your efforts, please contact our Executive Director, Lucretia “Fancy” Lake.
Beyond The Game Academy is an intensive program intended to use basketball as a platform to bring together youth from different communities and teach critical basketball and life skills to help players be successful on and off the court.
This program is typically a 1-2 day immersive program that can be catered to specific teams, groups, or community organizations, and can vary based on skill level and desired outcomes.
Click below for an overview of a Beyond The Game Academy we hosted at The Practice Facility in Tigard, OR. in partnership with Youth Life Skills Academy.
BEYOND THE GAME PILLARS
ON-THE-COURT
SKILLS TRAINING
Through structured drills, and high-level coaching, athletes build proficiency in ball handling, shooting, footwork, and defense. We train to translate skills into game-day performance.
Our age-appropriate strength, agility, and conditioning programs help players move better and recover faster. Every training is designed to improve athleticism, injury prevention, and on-court impact.
FITNESS TRAINING
OFF-THE-COURT
HEALTHY HABITS
We educate athletes on smart eating, hydration, sleep, and recovery habits that support performance and long-term health. Great athletes don’t just train, they also focus on nourishing their bodies.
LIFE SKILLS
Basketball is the tool. Life is the focus. Our workshops, discussions, and challenges help build an athlete’s confidence, discipline, communication, and purpose. Prepare for the game, and life beyond it.
To learn more about our Fly U program, or if you are interested in Fly U supporting your efforts, please contact our Executive Director, Lucretia “Fancy” Lake.